Feb 14 • 44M

#154 Diana Florescu, mediaforgrowth & Piyush Puri, Brand Capital International

New episode of The European VC podcast is out 🥳

 
1×
0:00
-43:34
Open in playerListen on);
    Substack App
    Download MP3
    Get a private RSS link for listening
    Subscribe to The European VC to get a private link for listening in your favorite podcast player. Learn about RSS.
One place to find them all. The go-to platform to find the best podcasts on the European VC industry.
Episode details
Comments

Today we are happy to welcome Diana Florescu and Piyush Puri. Diana is the CEO and Founder of mediaforgrowth, a media for equity advisory firm, specialised in Series A to pre-IPO media capital fundraising. Piyush leads the Brand Capital International team in Silicon Valley as Vice President of BWI, the strategic investment arm of The Times Group – India’s largest multimedia conglomerate.

In this episode you’ll learn:

  • How media for equity came to existence as a category of venture investing and why media companies are increasingly active in the space

  • The story of Times Group of India and it’s journey to investing media capital in more than 900 brands over the last 18 years

  • What the typical media for equity deal looks like and how media is priced in such deals

You can also listen on your favorite podcast platforms: linktree.com/theeuropeanvc