“This piece of news is gonna be HOT!” … we’ve all been there 👇

So why does this happen?

“I get dozens if not hundreds of pictures and press releases every single day. And it's rare that I even bother opening them. Unless I know or trust the person who's sending them to me or, unless they have a really, really, great subject line.”

Amy Lewin, Sifted

OK - seems like we need a new approach.

Join us as we dive deep with our PR-guru Cathy White as she takes us through how to build relationships with the media that will get you past the junk-mail button of even the best tech reporters.

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