We are excited to introduce you to Seedcamp’s new podcast series, “Path to Market,” where Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, dissect the art and science behind effective go-to-market (GTM) strategies for startups and scale-ups.
Whether you’re a budding entrepreneur grappling with your first sales hires or a seasoned founder looking to refine your GTM approach, this podcast aims to bring you valuable insights from industry experts.
In today’s fast-moving entrepreneurial landscape, mastering the art and science of go-to-market strategies is vital for startups and scale-ups. While companies must drive customers, revenue, and monetization sooner than ever before, founders struggle to find a consolidated resource that distinguishes between various GTM motions. Our podcast aims to fill this gap by providing diverse insights through the lenses of both sales and marketing.
The introductory episode explores essential elements of go-to-market planning, real-world examples of startups overcoming market-entry challenges, and practical advice on avoiding common pitfalls.
Watch it here or add it to your episodes on Apple or Spotify 🎧 chapters for easy navigation available on the Spotify/Apple episode.
Highlights include:
understanding the balance between art and science in sales;
the importance of a focused market entry;
the critical nature of making the right hire.
What to Expect from “Path to Market”
Future episodes will cover an array of topics, from defining your Ideal Customer Profile (ICP) to choosing between sales development representatives and product-led growth motions. Whether you’re embarking on your startup journey or are further along, there’s something beneficial for every stage.
The podcast series will feature seasoned marketing, sales, and product experts who have worked for companies such as Stripe, Snowflake, and Deliveroo.
We hope each episode leaves you more equipped to tackle your go-to-market challenges. Stay tuned for invaluable insights from industry leaders and their experiences on the path to market success.
Some things are made for platforms - music, cabs & pizzas. But fund solutions aren’t one of them. Their individual client focus and regulation-first approach is your guarantee for flexible solutions accommodative to a broad range of deal and client specifics. The kicker? Prices that match any of the shelf-products in the market.
🤗 Join the EUVC Community
Looking for niche, high-quality experiences that prioritize depth over breadth? Consider joining our community focused on delivering content tailored to the experienced VC. Here’s what you can look forward to as a member:
Exclusive Access & Discounts: Priority access to masterclasses with leading GPs & LPs, available on a first-come, first-served basis.
On-Demand Content: A platform with sessions you can access anytime, anywhere complete with presentations, templates and other resources.
Interactive AMAs: Engage directly with top GPs and LPs in exclusive small group sessions — entirely free for community members.
✍🏻 EUVC Masterclass | The Secondaries Market: Key Insights, Strategies, and Applications
Get access to the full potential of the secondary market. Join our exclusive 2-hour online masterclass and get expert insights on liquidity strategies, valuation techniques, and successful selling tactics.
Why attend?
Demystify the fundamentals of the secondary market
Understand the differences between direct and fund secondaries
Gain actionable insights on valuation, pricing, and sale preparation
⏰ April 8 | Tuesday | 💻 Online
💬 Community event | LP AMA with Herve Cuviliez
Ready to gain insider insights from a seasoned VC leader?
Join our exclusive AMA with Hervé Cuviliez, co-founder of ID4 Ventures, in a small-group, interactive setting where you can ask real questions and get real answers.
Why attend?
Get direct insights from a seasoned investor with 20 years of experience
Learn practical tips and strategies to elevate your fundraising game
Build connections with fellow VCs and LPs in an intimate setting
⏰ April 23 | Tuesday | 💻 Online | Available for Members Only
Our 2025 is already packed with events and unique experiences, and we want you to join us. Here is what’s coming next from EUVC! Exclusive retreats, adventure getaways, and deep-dive industry events are designed to connect, challenge, and inspire.
Join us at the EUVC Summit & Awards Show
Spend a day with the best VCs and LPs of European venture at a summit with just one purpose: Chart the path to European progress & crown the winners of this year's EUVC Awards 🏆. Tickets are on sale now, and EUVC community members receive a 50% discount.
Adventures and Deep Connection Await 💞
Step beyond the ordinary into a retreat that challenges and transforms you—as a partner and as an individual. Ten couples will embark on an adventure of reflection, connection, and shared resilience, guided by nature and a like-minded community. Traverse mountains, navigate the sea, and embrace stillness under the Corsican sky. This is not an escape—it’s a chance to be fully present, together, in adventure & in life.
🗓️ The VC Conferences You Can’t Miss
There are some events that just have to be on the calendar. Here’s our list, hit us up if you’re going, we’d love to meet!
0100 Europe 2025 | 📆 02 - 04 April 2025 | 🇳🇱 Amsterdam, The Netherlands
0100 Emerging Europe 2025 | 📆 14-16 May 2025 | 🇭🇺 Budapest, Hungary
GITEX Europe 2025 | 📆 23 - 25 May 2025 | 🇩🇪 Berlin, Germany
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