What do VC funds need to know about marketing regulations?
by Marius Weber, Founding Partner at AlphaQ VC. | Originally published AQVC newsletter.
Guest post by Marius Weber, Founding Partner at AlphaQ VC. | Originally published AQVC newsletter.
One thing that usually isn’t on everyone’s mind in international events is fund marketing regulations. When attending events like SuperVenture, and following up with a new contact afterwards, do VC funds need to consider marketing regulations? Absolutely. As fund marketing regulations is a somewhat complex topic and varies by region, we decided to shine more light on it.
In order to navigate this topic, we have created “The Guide to Marketing for VC Funds” together with great lawyers Dr. Christoph Gringel, Philipp Börger and Michèle von Lewinski from HEUKING. The guide will help you:
Understand the Importance of Regulations: Learn why fund marketing regulations exist and who they protect.
Identify Marketing vs. Non-Marketing Activities: Gain clarity on what actions are considered marketing and which are not.
Grasp the Concept of Pre-Marketing: Discover how to share limited information without crossing into marketing territory.
Leverage Reverse Solicitation: Understand how investors can legally approach you to ensure compliance.
Ensure Compliance: Learn the consequences of breaching regulations and how to stay within legal boundaries.
We hope this guide will bring you more clarity on the topic. You can access the guide below.
