Your Access Link: Marketing Foundations for Fund Managers: Institutionalise A Category-Defining Investment Brand

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This masterclass deep dives into the world of VC Fund Marketing: Institutionalisation, Positioning, and Brand Building. Tailored for fund managers at various stages, including emerging and established GPs, as well as LPs and investor relations professionals, it offers insights into fund positioning, stakeholder engagement, and crafting a category-defining investment brand.

Providing a comprehensive overview of marketing’s role in asset management, this session balances strategic frameworks with actionable insights—helping you structure scalable marketing functions, differentiate your fund, and develop compelling narratives that drive investor engagement and long-term brand equity.

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Agenda

• ​Market Context & Strategic Importance

• Fund Positioning & Narrative Development

• Scalable Marketing & Implementation

• Measuring Success

Key Learning Points

• ​Marketing Function Design: Learn how to structure and optimise marketing operations to be both effective and scalable, no matter your team’s size or resources, transforming marketing from a cost center to a strategic asset.

• ​Strategic Differentiation: Understand how to position your fund effectively in a crowded market.

• ​Narrative and Branding: Develop a fund narrative that resonates with founders, LPs, and the media.

• ​Stakeholder Engagement: Optimise LP communications and build stronger relationships.

• ​Marketing Playbooks: Develop systematic approaches to PR, events, and thought leadership and avoid common pitfalls.

• ​Measuring Success: Use data and tools to evaluate and refine your marketing efforts.

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​Instructor

​Vincent Touati-Tomas is a marketing advisor specialising in asset management and category-defining businesses. With over 15 years of experience in the tech industry, he most recently led marketing operations for five years at Northzone, a global VC firm. Vincent has advised 200+ companies on marketing strategy and communications, with a particular focus on helping fund managers institutionalise their marketing functions and build enduring investment brands..

Resources

Access the resources crafted specifically for this session below.