We hosted a talk with the legendary author and father of category design Al Ramadan (and CEO of PlayBigger) and David Peterson, GP at famed Angular Ventures.

Watch the replay below for deep dive on how Category Design can be employed to create dominant players in new categories.

Al's book and work can be found here.
And the article recently published by David Peterson on the topic is here.

About Al Ramadan:

Al has been named as one of the most influential people in the digital economy by Time Magazine. I have raced in the Americas Cup, taken multiple companies public, won big (and lost big), all the while never taking myself too seriously.

Prior to co-founding Play Bigger, Al enjoyed working with some of the great executives at Adobe Systems, Macromedia and Quokka Sports. Prior to that he was CTO for an Americas Cup campaign and founder of an Australian Software company.

About David Peterson:

David is a partner at Angular Ventures. Prior to joining Angular, David was employee #16 at Airtable, where he led growth and partnerships - developing full-stack GTM strategies for Airtable’s many use cases and building relationships with product, channel and startup ecosystem partners. During David’s tenure, Airtable scaled to over 500 employees, grew from zero to 200,000 customers, and reached a $5.77B valuation.

David grew up in New York, has worked across San Francisco, New York City and Boston, and lives in London.

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