0:00
/
0:00
Transcript

EUVC Summit 2025 | Will Maunder-Taylor, OutboundVC: Sales Talent Over Experience

At EUVC Summit 2025, one speaker opened with an unexpected challenge:

“Let’s stop munching grass like a herd of sheep—and start looking toward the horizon.”

What followed was a deeply tactical session on how VCs and founders can recruit, test, and develop top-tier talent, with lessons drawn from—of all places—English football and cybersecurity unicorns.


From Pub Pitches to Premier League: The Leicester City Blueprint

Will Maunder-Taylor shared the story of Leicester City FC, one of the most improbable sporting triumphs of modern times.

  • In 2008, they were relegated to the UK’s third division

  • In 2010, bought by new owners

  • In 2011, hired Steve Walsh as head of recruitment

  • By 2016, against 5,000-to-1 odds, they won the Premier League

How? By focusing on:

  • Mindset over CV

  • Data over brand

  • Team chemistry over big-name signings

They built an entire team for £25M—less than what a competitor paid for one player.

“They believed in talent and mindset over character. And they trained accordingly.”


What This Means for Founders

Once founders have the confidence to hire ambitiously, the next question becomes: How?

The speaker offered a practical framework:

  1. Be brutally honest in interviews – Share real concerns and observe how candidates respond. Can they absorb and reflect?

  2. Create structured feedback loops – Let people improve in real time, not post-mortem.

  3. Test behavior, not polish – Past brand names don’t predict future startup grit.

  4. Build in weekly accountability – The only difference in the top-performing teams? They check in—regularly, honestly, and constructively.


VC's Role: Push for Accountability, Not Just Hiring

“If you're a VC or board member and you’re not instilling weekly accountability in your portfolio, you’re missing the biggest lever.”

Will Maunder-Taylor called on VCs to get tactical—not just strategic:

  • Ask founders how they’re hiring

  • Who’s mentoring the team?

  • What KPIs exist for internal talent development?

  • How is feedback being delivered?

Because talent isn’t just about who you hire—it’s how you coach, test, and level them up.


Let’s give founders the confidence to stop hiring like sheep—and start winning like Leicester.

Accountability, mindset, and trust in the process win out over pedigree, every time.


Discussion about this video

User's avatar