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Giovanni Daprà & Paolo Gesess: Moneyfarm’s Journey, United Ventures’ Playbook & How Europe’s Fintech Winners Scale

A founder–investor episode on ambition, navigating markets, M&A muscle-building, governance, and the new European growth mindset.

Welcome back to the EUVC Podcast where we connect and champion the people building European venture.

In this episode, Andreas Munk Holm sits down with two pillars of Italy’s modern tech ecosystem:

Together, they unpack how Moneyfarm went from a Milan-founded startup to a pan-European fintech player; how Italy’s ecosystem has evolved; how United Ventures backed Giovanni through multiple strategic inflection points; why the shift from Blitzscaling to Default Alive made Moneyfarm stronger; and how European fintech is entering an era of consolidation and acquisition-led expansion.

This is an episode full of concrete frameworks, real founder–VC dynamics, and hard-earned lessons from building across Italy, the UK, and Europe.

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Here’s what’s covered:

  • 04:00 | Moneyfarm as a digital wealth manager built to make investing simple, guided + discretionary, now managing £6.5B across Italy & the UK

  • 04:54 | Why United Ventures backed them: early conviction in a massive savings problem, founder clarity from day one, and a mission that remained unchanged for 13 years

  • 06:31 | Building from Italy first: leveraging local regulatory fluency + talent cost advantages while keeping a pan-European vision from day zero

  • 08:59 | Italy today vs. 2012 — more capital, more repeat founders, more international operators returning, and a dramatically deeper talent pool

  • 13:21 | The “tipping point” moments — moments where the board must choose: buy back shares, bring in global investors, widen the model (e.g., B2B2C)

  • 18:37 | Surviving the capital cycle: seeing interest rates spike in real-time, shifting from burn to profitability in 24 months, and reshaping the framework for Europe

  • 19:50 | The Europe playbook: “default alive”: why blitzscaling never fit most of Europe, and how disciplined scaling becomes a competitive advantage

  • 22:25 | Founders vs. VCs on growth vs. profit: debunking the myth: alignment, capital structure, and long-term value trump forcing hypergrowth

  • 23:09 | Managing founder stress & incentives: secondaries, refreshed equity plans, changing founder roles, and adapting governance over a 10-year journey

  • 27:41 | Building European-style VC: United Ventures’ thesis: European standards, European ambition, and preparing founders for international Series B/C investors

  • 30:09 | The next frontier: pan-European expansion, from product expansion → to commercial optimization → to cross-border consolidation

  • 34:13 | Growing into M&A as a founder: Moneyfarm’s three acquisitions, building the muscle, and using M&A as a growth lever when organic slows

  • 36:11 | The M&A playbook about when to build vs. buy, why scale matters, and the founder’s job in orchestrating product-led acquisitions

  • 39:47 | The board’s role and independent perspectives, long-term value thinking, and helping the CEO avoid deal fever or tunnel vision

  • 41:00 | The hard question: exits & fund cycles: how VCs manage tail-end holdings, DPI realities, continuation funds, and why selling is not betrayal

  • 43:48 | DPI explained simply: why some funds need liquidity earlier, and why United didn’t (strong DPI → more patience → no forced exit)


✍️ Show Notes

Moneyfarm at a Glance

  • Category: Digital wealth management & investment platform

  • AUM: ~£6.5B across Italy & UK

  • Model: Advice + discretionary + brokerage + pensions

  • Vision: Build a pan-European invest-tech platform

  • Expansion:

    • Started in Italy (local regulatory fluency + market inefficiencies)

    • Expanded to UK for scale, capital, and regulatory friendliness

    • Currently evaluating Europe through M&A + product-led expansion


United Ventures’ Investment Philosophy

  • Back European-level ambition from Day 1

  • Encourage founders to think international, even if they start in Italy

  • Bring European-standard governance to the Italian ecosystem

  • Support founders through major inflection points:

    • International expansion

    • M&A

    • Profitability pivots

    • Tail-end liquidity needs

  • Welcome international co-investors in Series B/C rounds

  • Long-term supportive: open to continuation vehicles, patient with exits


Italy’s Tech Ecosystem: Then vs Now

2012:

  • Almost no VC

  • Very few digital operators

  • Founders lacked global mindset

  • Domestic-only ambition common

Today:

  • Billions in VC dry powder

  • Government + EU incentives

  • Major success stories proving it’s possible

  • Internationally trained talent returning

  • Founders start with European/global mindset

  • More M&A, more second-time founders, better boards

Italy is no longer “emerging”. It’s arrived — but still has headroom.


Scaling From Italy → UK → Europe: Lessons for Founders

  1. Start where you know the regulation, but don’t get trapped.

  2. Use big markets to raise big rounds.

  3. Plan for multiple inflection points, not linear growth.

  4. Build with discipline: Europe rarely rewards blitzscaling.

  5. Product expansion often precedes country expansion.

  6. Once profitable, Europe opens up via M&A — not just greenfield markets.

  7. Founder maturity = knowing when to shift gears.


M&A Playbook for Scale-Ups (Moneyfarm’s Examples)

  • Only after strong PMF

  • Buy vs Build used strategically (e.g. pensions consolidation)

  • M&A accelerates scale in regulated spaces

  • Requires dedicated internal & external resources

  • Integration planning must not distract from core

  • Board alignment is essential

  • In Europe, consolidation is the likely path to pan-European fintech winners


Board & Governance Lessons

  • Independent board members keep decisions strategic

  • Founder/VC alignment changes as the company matures

  • In late-stage:

    • DPI matters

    • Liquidity options (continuation funds, partial exits) may emerge

    • Long-term VCs may choose to stay in great companies

United Ventures’ example:
They don’t need to force an exit because the fund already achieved DPI — allowing the company to grow into its next phase before any liquidity event.


💡 One-Liner Takeaway

Moneyfarm’s story is a snapshot of the new European fintech reality: disciplined growth, international ambition, consolidation-savvy founders, and VCs who build long-term and not spray-and-pray hypergrowth.


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