Metrics & KPIs

Founder Impact Playbook

How to embed impact thinking into venture building process

Mar 16, 2026

Not All ARR is Created Equal

Does ARR work in the AI era?

Oct 2, 2025

Measuring the climate performance potential of startups

Measuring climate impact helps identify the next generation of climate unicorns

Sep 5, 2025

"Why AI in Heavy Industry Is the Next Frontier for Climate and Returns"

Where AI can unlock the biggest efficiency gains

Sep 3, 2025

Turning Sustainability into Real Business Value

How retailers can close the sustainability action gap

Feb 4, 2025

Getting from $0 to $10M: How to build your RevOps MVP (and ensure efficient growth)

Why $10 million ARR matters

Dec 17, 2024

Database: Object Storage is All You Need

Object storage philosophy shaping modern developer infrastructure

Dec 2, 2024

Start, Build, Scale: The role of step functions on the path to hundreds of millions in revenue

Growth as a step function

Nov 7, 2024

Tips for perfecting your pitch deck & securing an investor call

What investors analyse in startup pitch decks

May 20, 2024

Measuring impact in climate and environment

Climate investors measure impact across the investment lifecycle

Jun 1, 2023

UNSUSTAINABLE: Water Scarcity

Solutions emerging to bring water systems back into balance

Feb 6, 2023

Cap table magic made easy

Introducing our cap table template to help founders manage their equity. Founders start companies every single day. And, yes, this holds true during...

Sep 14, 2022

UNSUSTAINABLE: Concrete and Cement

Our mass addiction to cement and concrete comes with a significant carbon cost

Jun 15, 2022

The 2150 Impact Framework

How we assess the impact and sustainability performance of companies

Mar 15, 2022

10 marketing lessons for every early-stage founder

We weren’t always investors. Before Cherry, we were founders and operators working across various roles. We worked in product, finance, business development, strategy...

Jun 29, 2021