More than €3m · Pre-Seed · Fashion · Barcelona, Spain
Image: Artiso.
Barcelona-based Artiso has raised more than €3 million in a fully equity pre-seed round led by Criteria Venture Tech. Swanlaab Venture Factory and Bynd Venture Capital joined, alongside angels David Tomás and Nicolaj Reffstrup, the GANNI founder investing through Look Up Ventures. The capital will support product development, hiring across fashion and technology, and enterprise customer rollouts.
The operating-system claim depends on adoption across teams
Artiso is building an AI operating system for fashion teams, connecting work that normally sits across product lifecycle management software, design tools, image generators, shared drives, spreadsheets and email. Its product spans brand archives and moodboards through design development, technical drawings, tech packs, supplier integration and campaign content. A brand-specific memory and ontology are intended to keep past collections, bestsellers and visual codes available as teams move a collection from idea to production.
The company says it already works with mid-sized brands, large fashion groups, luxury houses, retailers and manufacturers across Europe, North America and Asia, with the US a key market. It also claims a complete tech pack can be generated in around four minutes rather than two to six hours. Those figures are company-reported, but they make the commercial test concrete: Artiso must show that speed survives real approval cycles, supplier handoffs and the quality controls of established brands.
Artiso’s opportunity is larger than generating fashion images. If the same product record and brand memory can serve creative direction, design, pattern making, product development, merchandising and marketing, work completed at one stage becomes usable context for the next. That can reduce duplicate briefing and make the platform harder to replace than a standalone image tool.
The same breadth raises the execution bar. Enterprise customers already rely on PLM systems, supplier processes and specialist design software, so Artiso has to integrate with those systems while preserving permissions, provenance and brand control. The funding is therefore partly a deployment round: supporting rollouts across an organisation matters as much as adding new generation features. Criteria Venture Tech’s Roma Jelinskaite said the investment case combined founders who had lived the problem, a product already used end to end and demand on both sides of the Atlantic.
Founded in Barcelona in 2025 by former Mango executives Sarah Iglesias Hiller, Lucas Pastur Romay and Matthias Brenninkmeijer, Artiso emerged from stealth in July that year. The round gives the team room to test whether its domain knowledge can turn fragmented creative tooling into a repeatable enterprise workflow, while customer retention and broader team adoption will be stronger evidence than speed claims alone.
