€1m · Other round · Software · Bucharest, Romania
Bucharest-based digital accounting startup Declaro has launched after an approximately €1m investment from its founders and private investors. Romania Insider reports that 60–70% of the capital went into the technology platform, largely through an in-house development team. The company became operational in May 2026 and plans to expand its staff and network of accounting professionals.
Declaro combines a web and mobile application with a dedicated accountant. Its official site lists invoicing, Romania’s e-Factura system, the tax authority’s SPV portal, bank transactions, document capture and financial reporting in one service. Pricing starts at €49 per month for a standard limited-company plan, giving the business a subscription product tied to recurring professional work rather than software access alone.
Automation changes the accountant’s unit of work
The company’s operating model depends on dividing routine processing from judgement. Incoming invoices and bank transactions are imported automatically, while SPV messages are checked every 15 minutes. Accountants remain responsible for verification, processing, advice and client support. Declaro says it uses AI selectively for document-data extraction rather than handing the accounting process to a general-purpose model.
That separation matters commercially. If the software reduces the time spent gathering documents and moving data between tax systems, each accountant can support more clients without removing the human review that small businesses still need for compliance and decisions. The product’s value is therefore not only a cleaner interface; it is the capacity created inside the service operation. The risk is symmetrical: adding customers faster than the platform and accountant network can process them would weaken the service quality the software is meant to protect.
Nearly 200 clients put the scaling claim on a short clock
Five months after launch, Declaro says it is approaching 200 clients and processes about 25,000 transactions each month. Roughly half of those customers switched from another accountant, while the rest are newly formed businesses using Declaro as their first accounting provider. The company is targeting 1,000 clients over the next 12 months.
That goal makes retention and accountant productivity more informative than sign-ups alone. Customers who switched providers have already shown a willingness to move again, while newly formed businesses may generate more work as they grow. Declaro will need its automation, internal software and training process to absorb that variation while keeping current financial information available to customers. Reaching 1,000 clients would be evidence that the hybrid model scales; reaching the number without consistent review and support would only move the bottleneck.
Sources checked:
Romania Insider · Revista Cariere · Declaro · Tech.eu Funding Explorer
