€5.5m · Seed · AI · Barcelona, Spain
HeyDiga, a Barcelona-based voice-AI company for service businesses, has raised €5.5m in seed financing led by 6 Degrees Capital. Kfund, Italian Founders Fund, Decelera and a group of business angels joined the financing, alongside existing backers including Jobandtalent co-founders Felipe Navío and Juan Urdiales.
The company builds conversational agents that handle phone calls, WhatsApp messages and web chats. They can answer routine questions, book or reschedule appointments, qualify leads and pass unresolved cases to staff with the conversation context. HeyDiga sells separate products for beauty, automotive, healthcare, hospitality and real estate, connecting them to the booking, CRM and sector software customers already use.
HeyDiga says it now serves more than 200 clients across Spain, France and Italy and handles hundreds of thousands of calls each month. The new capital will support sales and go-to-market expansion while deepening those five vertical products, according to Cinco Días.
Vertical depth is the distribution strategy
The commercial wager is that a voice agent becomes more valuable when it can complete a sector-specific task, rather than simply hold a plausible conversation. A restaurant needs integrations with reservation and floor-management systems; a clinic needs appointment workflows; a dealership needs lead routing into its operating software. Building those connections by vertical gives HeyDiga a clearer route from answering a missed call to producing a measurable booking, recovered appointment or qualified lead.
That structure also shapes distribution. 6 Degrees Capital says HeyDiga combines direct sales to multi-location groups with software integrations, channel partners and self-serve onboarding. An initial deployment can therefore expand across locations and add workflows after proving its value. The model can reduce customer-acquisition friction, but it also creates execution pressure: each vertical needs reliable integrations, domain-specific handling and effective human handoffs, while the shared AI layer must remain economical across languages and call volumes.
HeyDiga launched commercially in October 2025, after beginning development that July. Its rapid customer growth is encouraging, but the next proof point is whether vertical depth produces durable usage and retention beyond early deployments. The seed round gives the company room to test that mechanism across several service industries without treating a generic voice interface as the product.
