Undisclosed · Other round · AI · Stockholm, Sweden
Stockholm-based Hiasynth has raised an undisclosed angel round led by Further Than Capital, with three additional angel investors joining. The company announced the financing on 2 September and said the capital would fund its product launch and further development ahead of a planned seed round.
Hiasynth is building Humanity, a synthetic model designed to let AI systems query Europe’s population as one structured dataset. The public Humanity v2.1 release, launched later in September, contains 522 million synthetic consumer profiles across 43 country builds. Each profile connects a person, household and neighbourhood, allowing a user to ask questions that combine demographics, income, housing, spending, attitudes and location rather than consulting separate country-level datasets.
Turning fragmented research into an AI workflow
The commercial proposition is not simply another set of personas. Hiasynth gives AI assistants access to the population through Model Context Protocol, so market sizing and location questions can sit inside the tools a customer already uses. Its published Standard plan costs €28 a month for 300 credits, pushing a category usually bought as bespoke research towards a metered software workflow. The round therefore backs both model development and distribution: breadth across European markets matters only if customers can query the same schema without commissioning a new research project for each country.
That convenience raises a demanding trust problem. Hiasynth says its builds reproduce official regional totals and preserve relationships observed in survey data, while its accuracy documentation also warns that highly filtered one-square-kilometre results are estimates and suppresses results below 100 people. The product is synthetic rather than a database of identifiable consumers, and the company lists official statistics, survey programmes, open geospatial sources and licensed datasets behind it. For customers using the model to guide expansion or campaign decisions, visible sourcing, confidence signals and disciplined treatment of missing data will matter as much as coverage.
Founder Emma Agering started Hiasynth in Stockholm in 2025. The company says Humanity was computed on EuroHPC infrastructure and is now accessible from AI clients that support MCP. The next proof point is repeat use: whether teams return to the model for decisions across several markets, rather than treating synthetic population analysis as a one-off experiment.
