Undisclosed · Other round · Marketing · Istanbul, Türkiye
Ingosa, an Istanbul-based advertising-technology company, has secured a second investment from FutureBright Ventures. The amount was not disclosed. The company will use the funding to scale InsightMate across Türkiye and prepare for international expansion.
InsightMate turns digital advertising placements into interactive polling and research touchpoints. Ingosa says brands can collect real-time consumer feedback without sending people away from the website or digital channel they are already using.
Advertising inventory becomes a research surface
Banner inventory is usually valued for reach, clicks and conversions. Ingosa is applying the same placement to a different job: asking questions and collecting declared consumer preferences in context. That gives brands a first-party research channel at the point where audiences are already engaging, rather than requiring a separate survey journey.
The commercial question is whether participation produces sufficiently representative and useful data. Interactive placements may lower friction and increase response volume, but brands still need controls for sampling, consent and interpretation. FutureBright's research infrastructure and brand network could help Ingosa test that bridge between advertising interaction and decision-grade insight.
Sources checked: StartupCentrum; Capital Türkiye; Webrazzi; Tech.eu Funding Explorer.
