$2m · Pre-Seed · AI · Stockholm, Sweden
Stockholm-based Miracly has launched publicly with a $2m pre-seed round led by Beenext Ventures and Lotus, alongside a Swedish family office and angel investors including Stefan Lindeberg, Alex Bouaziz, Thomas Ekman, Hedda Båverud Olsson and Parham Benisi. Tech.eu reports the converted amount as €1.8m; the founders announced the round in US dollars.
Miracly helps marketing teams see how brands appear in AI search and answer engines, then act on that information. Its platform combines generative-engine optimisation analytics, content creation and workflows across performance marketing, public relations and social channels. An AI agent called Mira recommends and executes actions, while a separate tool searches support conversations and social messages for possible revenue opportunities.
Visibility data is useful only when it changes the answer
AI assistants can satisfy a query without sending a visitor to a company website. That weakens the link between traditional rankings and customer discovery. Miracly’s pitch is to connect three steps that marketers otherwise handle across separate tools: measure how a model describes the brand, identify gaps in the sources and content informing that answer, and produce work intended to improve the result.
The company grew out of The Wild Ventures, operator of Scandinavian home-decor brand Wild Palace. Co-founder Bjorn Bergstrom says the team encountered agencies charging for SEO and GEO audits that still left clients to implement the recommendations themselves. Miracly is positioning automation, rather than another dashboard, as the differentiator.
Early customers give the execution layer a first test
Before launch, Miracly says it worked with Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix without paid marketing. It also reports publishing more than 48,000 customer pages across 31 languages and markets. Those figures show early usage, but the harder proof will be whether automated recommendations improve durable visibility and commercial outcomes without diluting brand or compliance controls.
The funding will support further platform development as marketing teams adapt to AI-led discovery. The opportunity is broad; the constraint is attribution. Answer-engine visibility changes with model updates, source authority and query context, so Miracly will need to show that its actions cause improvements rather than merely coincide with them.
Explore this theme
Operator Group Chat: How do you build a brand in a post-platform world? — Simon Lovick and Northzone, hosted on EUVC · 26 September 2025. The discussion examines why visibility strategy matters as discovery moves beyond traditional search.
Sources checked:
Tech.eu · Retail Technology Innovation Hub · Miracly
