Undisclosed · Other round · Software · London, UK
London-based Novum Studio, the company behind the consumer social app Frog, has raised an undisclosed funding round to support its move into enterprise software, according to the company’s funding announcement. The company did not name the investors. It said the capital will support the launch and international expansion of Ahoy Project, an AI-native communication and collaboration platform for businesses.
Turning workplace conversations into usable context
Ahoy is designed around information that is often scattered across chats, meetings and disconnected business tools. Novum says the platform will capture context from day-to-day conversations, organise it into a searchable enterprise knowledge base and support workflows from within team communication. The proposition is broader than adding a chatbot to an existing collaboration product: conversation is intended to become the source layer from which the system understands decisions, responsibilities and organisational knowledge.
The company also says Ahoy will not be sold only as a standard software subscription. Novum plans to provide the communication infrastructure together with a tailored enterprise-transformation service. That model can help the team work through integrations and operating changes with early customers, but it also makes delivery capacity part of the commercial equation. The test is whether customer-specific implementations can produce reusable product capabilities rather than turning every deployment into a separate consulting project.
The announcement said internal testing was scheduled to begin in July 2026. It did not identify launch customers, deployments or a completed public release, so the next meaningful milestone is evidence that the product can move from an announced architecture into live organisational use. The funding gives Novum room to build and test that enterprise offer without treating planned capabilities as delivered results.
Consumer reach is useful experience, not enterprise proof
Novum says Frog has reached more than 20 million users across the US and Europe, giving the team experience with high-frequency social communication. That history may inform interaction design and engagement, but enterprise buyers face a different set of constraints: permissions, data boundaries, integrations and procurement all matter when workplace conversations become a knowledge system. Ahoy’s commercial case will therefore depend less on Frog’s audience scale than on whether Novum can convert its communication insight into a product that organisations can govern, deploy and expand.
