€400k · Other round · Software · Valencia, Spain
Valencia-based Ploot has raised €400k in a funding round led by Angels Capital, with participation from Juan Pablo Tejela, co-founder and CEO of Metricool. According to Economía Digital's report of the financing, the B2B sales-software company will use the capital to grow its team, improve how it detects commercial opportunities and develop its AI sales agent.
Buying signals only matter when sales teams can act on them
Ploot monitors market activity to identify signs that a company may be preparing to buy, then helps sales teams turn those signals into personalised outreach and meetings. The product is positioned against broad cold prospecting: rather than contacting a large list with the same message, a seller can focus on an account when its behaviour suggests a live reason to engage.
That changes the commercial problem from collecting more leads to deciding which signals are useful. A hiring move, technology change or interaction with relevant content can create context for outreach, but not every event means a buyer has budget or authority. Ploot's value therefore depends on ranking signals well enough that salespeople spend less time investigating weak prospects and more time having relevant conversations.
The workflow also has to fit how a team sells. A signal that arrives without account context, an appropriate contact or a credible message still leaves substantial research to the salesperson. Ploot's planned AI sales agent can make the system more useful if it connects detection with the next action while preserving the seller's judgement over timing and tone. The execution test is whether that combination improves booked meetings without turning personalised outreach into another form of automated volume.
Early traction gives the round a measurable product base
Angels Capital says Ploot has detected more than 23,000 opportunities for customers and has built a team of 10. The investor also identifies founder Marc Jardí as CEO and traces the company's launch to 2024, followed by its entry into Lanzadera in 2025.
Those figures are company and investor reported, but they give the funding a concrete operating base. Growing the team can extend product development and customer support; improving detection can strengthen the core reason customers use the software. For an early sales-tech company, the more useful next proof point is not the raw number of signals found, but whether customers consistently convert the ranked opportunities into meetings and revenue.
