At EUVC Academy, we have always wanted members to learn directly from the people doing the work, not just those talking about it.

Moss is a strong example. A leading European spend management platform, it is building an AI-native GTM engine as it scales towards €100 million ARR. Along the way, the team is learning what’s working, what breaks and what it costs.

On September 3, Academy members can get an inside look at that work with Moritz Lorenz, Director of GTM Engineering at Moss. He will share the stack, decisions, wins and dead ends behind the company’s approach, then take questions from the room.

The session marks the launch of Go-To-Market AI, our new monthly AMA series, powered by GoodFit, with operators who have deployed AI inside real GTM teams.

Read on for more details on the session, how to join the closed-door conversation and further resources to support your go-to-market strategy.

This session will be a 60-minute live AMA, limited to 20 participants so the conversation can stay open, practical and useful.

It is designed for:

Moritz will begin by sharing how Moss is approaching AI in GTM, including what has worked and what has not. From there, the discussion will follow the questions and challenges participants bring to the session.

The replay will be available to registrants only. We hope you can join us.

Here are four practical resources for teams looking to apply AI across go-to-market, strengthen RevOps and build more scalable growth systems.

For more on how AI is reshaping B2B go-to-market, watch our conversation with Harrison Rose, Co-Founder and CEO of GoodFit.

He explains why many teams are simply automating bad outreach and how better market mapping and account scoring can improve targeting.