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Oliver Buchannon
True

Reimagining business through advisory and investment.

From Assistive to Essential: Tech for the Neurodiverse

5 min read

From Assistive to Essential: Tech for the Neurodiverse

Neurodiversity is no longer niche in tech but a growing movement

Dec 5, 2025

The GenAI Divide: Why AI Works for People but Not for Companies at Scale (Yet)

6 min read

The GenAI Divide: Why AI Works for People but Not for Companies at Scale (Yet)

Why does AI empower individuals but stumble when scaling across organisations?

Nov 7, 2025

Large Language Models: Consumer Facing Applications - Expansive Knowledge, Expansive Risks

5 min read

Large Language Models: Consumer Facing Applications - Expansive Knowledge, Expansive Risks

Risks associated with LLMs and how to overcome them

Oct 6, 2025

The Creator Economy’s Next Wave: Why Now Is the Moment to Build

6 min read

The Creator Economy’s Next Wave: Why Now Is the Moment to Build

Communities replacing ads as new distribution channels

Oct 3, 2025

Consumer is back — here's why and how

6 min read

Consumer is back — here's why and how

AI is reviving investor interest in consumer startups

Jun 17, 2025

From HustleGPT to Autonomous Brands: How AI Agents Could Redesign Retail Organisations

7 min read

From HustleGPT to Autonomous Brands: How AI Agents Could Redesign Retail Organisations

AI agents could redefine how retail companies operate, scale, and grow

May 27, 2025

Consumer AI Agents: Ready for take off?

9 min read

Consumer AI Agents: Ready for take off?

When consumers will trust AI agents to act independently

Feb 25, 2025

Turning Sustainability into Real Business Value

6 min read

Turning Sustainability into Real Business Value

How retailers can close the sustainability action gap

Feb 4, 2025

European Consumer & Retail Startups: a $500B+ opportunity

3 min read

European Consumer & Retail Startups: a $500B+ opportunity

European consumer startups present massive growth and value opportunities

Dec 4, 2024

The AI Revolution in Customer Contact

5 min read

The AI Revolution in Customer Contact

How AI and analytics are reshaping modern customer contact operations

Jul 15, 2024

Beyond D2C: True's Holistic Approach to Consumer & Retail Investing

4 min read

Beyond D2C: True's Holistic Approach to Consumer & Retail Investing

Consumer investing goes beyond D2C products

Jul 4, 2024

Megatrend: Circularity

5 min read

Megatrend: Circularity

Environmental impact increasingly shapes consumer purchasing decisions

Jun 3, 2024

Tips for perfecting your pitch deck & securing an investor call

5 min read

Tips for perfecting your pitch deck & securing an investor call

What investors analyse in startup pitch decks

May 20, 2024

Beyond Borders: True in Europe

4 min read

Beyond Borders: True in Europe

Increased focus on European investments

Apr 3, 2024

Megatrend: Data Consciousness

8 min read

Megatrend: Data Consciousness

Consumer demand for personal data control and transparency

Feb 22, 2024

Exploring Retail Innovation Opportunities: Consumers as Creators

6 min read

Exploring Retail Innovation Opportunities: Consumers as Creators

Consumers become powerful creators by 2030, enabled by technology

Nov 22, 2023


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